Why Reddit; a response to the question commonly asked by entrepreneurs and marketers who are aware of @Reddit, but unfamiliar with its capacity as a marketing channel. Reddit democratizes global influence. The largest of the @Cloud Community platforms, #reddit has more than 50,000 active communities—called @subreddits—with interests ranging from broad topics like r/technology and r/gifs to specific topics like r/teslamotors and r/startledcats. The platform's complex user interface, non-traditional social structure, unique language, etc. create substantial barriers to entry and thus create communities by distilling those most passionate about the topics discussed—the innovators and early adopters. As such, members of the media regularly harvest Reddit for their stories; giving the platform its nickname, "the @Front Page of the Internet." Appealing to those most passionate about a topic—@Redditors—in order to influence those with the greatest reach—the Media—is a strategy that has generated tens, if not hundreds, of millions of @Earned Media impressions for the organizations that have taken the time to develop resonance. @Reddit Marketing is a process of @Strategic Contribution as a means to cultivate and convert brand affinity, consumer advocacy, customer engagement, etc. The platform also provides an ideal environment for market research, product development, and customer feedback.

Contexts

• #reddit (See: @Reddit)
• #reddit-advertising (See: @Reddit Advertising)
• #reddit-marketing (See: @Reddit Marketing)