@Reddit** advertising**, also called Promoted Posts, are sponsored placements on Reddit and in its official apps through their self-serve platform. Advertisers are able to set budgets, campaign schedules, and target audiences via Interest Targeting groups. Reddit advertising also features Native Video Ads and Call-To-Action button to improve experience and generate engagement. On desktop, the advertisement unit rotates at the top of each listing page and is distinguished with a light blue background with a “Promoted Post” label, while on mobile, promoted posts appear in-feed.[4] Users of Reddit's mobile apps account for 41 percent of time spent on Reddit across all platforms. Logged-in app users also spend 30 percent more time per day than users who log in from desktop, and 80 percent of app users don’t access Reddit on desktop. The @Ghost Influence Agency offers insight, strategy, creative, and management for Reddit advertising and marketing campaigns.
Resources
News
- Reddit and Omnicom Media Group Announce Flagship Enterprise Partnership Agreement
- Reddit teams with Omnicom in bid to lure more mainstream advertisers, marketingdrive.com
- Advertisers wanted nothing to do with Reddit. Now they’re coming back, marketplace.org
Links
References
- Reddit Advertising, redditinc.com
- Reddit Introduces Native Promoted Post Ads in Mobile Apps, marketingland.com
- Reddit Begins Rolling Out First Redesign in a Decade, theverge.com
- How Reddit Ads Work, reddithelp.com
Contexts
- #reddit-advertising (this is the @Root Memo)