Objective
Reddit advertising, also called Promoted Posts, are sponsored placements on Reddit and in its official apps through their self-serve platform. Advertisers are able to set budgets, campaign schedules, and target audiences via Interest Targeting groups. Reddit advertising also features Native Video Ads and Call-To-Action button to improve experience and generate engagement.
On desktop, the advertisement unit rotates at the top of each listing page and is distinguished with a light blue background with a “Promoted Post” label, while on mobile, promoted posts appear in-feed.[4] Users of Reddit's mobile apps account for 41 percent of time spent on Reddit across all platforms. Logged-in app users also spend 30 percent more time per day than users who log in from desktop, and 80 percent of app users don’t access Reddit on desktop.
Subjective
The Ghost Influence Agency offers insight, strategy, creative, and management for Reddit advertising and marketing campaigns.
Resources
News
Reddit and Omnicom Media Group Announce Flagship Enterprise Partnership Agreement
Reddit teams with Omnicom in bid to lure more mainstream advertisers, marketingdrive.com
Advertisers wanted nothing to do with Reddit. Now they’re coming back, marketplace.org
Links
Reddit Advertising // Native Video Ads
Reddit Advertising // Interest Targeting
References
Reddit Introduces Native Promoted Post Ads in Mobile Apps, marketingland.com
Reddit Begins Rolling Out First Redesign in a Decade, theverge.com
Contexts
#reddit-advertising (this is the Root Memo)