Reddit has updated their interest targeting groups to increase interest category reach and accuracy of Reddit Advertising. Interest categories will now reach more people and the interest targeting flow in the ads dashboard has a better user experience. [1]

With this October 2018 update, interest targeting now appears in nested ‘Parent-Child’ categories, allowing advertisers the option of targeting widespread audiences through Parent interest groups or more granular audiences with Child sub-groups. [1]

References

1. New Updates For Interest Targeting, reddit.com/r/redditads

Tags

• #reddit-advertising (See: Reddit Advertising)

• #index (See: #index)