Earned media, also known as free media, refers to publicity garnered organically—outside of that which is gained through advertising, known as @Paid Media or @Owned Media, which refers to branding. [1] Earned media grants third-party credibility—highlighting someone who isn’t paid by a company believes in their products, insights, etc. to mention, quote, or promote the brand. Media that appears earned is often @Native Advertising which has been engineered to appear as such. The @Trading Up The Chain method, popularized by @Ryan Holiday's @Trust Me I'm Lying in 2014, opened the flood gates to this kind of @Media Manipulation.

References

1. Earned Media, wordspy.com
2. Earned Media Strategies to Incorporate [...], contentmarketinginstitute.com
3. @Trust Me I'm Lying, @Ryan Holiday

Contexts

• #marketing-lexicon (See: @Marketing Glossary)