Media Manipulation, a concept popularized by @Ryan Holiday in @Trust Me I'm Lying, refers to cultivation, fertilization, and proliferation of stories in the media using tactics with varying degrees of morality. [1] media manipulation operate independently; the term refers to coordinated efforts to exploit broadcast and digital platforms to mislead, misinform, or shape narratives serving particular interests. Methods span rhetorical strategies and logical fallacies, deceptive content such as disinformation and propaganda, and suppression or diversion of attention. According to Jacques Ellul, public opinion largely expresses itself through channels provided by mass media. Internet-specific forms include astroturfing, clickbait, information laundering, and search tactics like SEM/SEO. Emerging techniques involve AI-driven voice replication (audio deepfakes), as well as photo and video manipulation. Influence tools often leverage principles catalogued by Robert Cialdini, including appeals to authority and scarcity.
References
Contexts
- #marketing-lexicon (See: @Marketing Glossary)