Trust Me I'm Lying by @Ryan Holiday exposed the astounding speed and force at which rumors develop into reality in today's hyper-connected world. Equal parts methodology and manifesto, the #book chronicles his exploits in @Trading Up The Chain; a process of incubating stories in the media ecosystem until they become real headlines and generate real responses in the real world. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, it sounded a prescient alarm about the dangers of fake news. The book showcases how @Media Manipulation has evolved into a lucrative marketing method and thriving enterprise; encouraged by the toxic economics of the news business. Holiday's use of @Philosophy to create @Principles for exploitation of human nature, resulted in his "alarm" becoming a timeless guide for @Growth Hacking the media machine. While the book was published in 2014, it's methodologies still remain relevant—and effective—today.

Contexts

• #growth-hacking
• #ryan-holiday