Objective

Make is a #no-code visual automation platform developed by Celonis, Inc., enabling individuals and enterprises to automate workflows across teams, tools, and systems. Originally known as Integromat, the platform was rebranded as Make and now serves over 200,000 customers in 170+ countries. Users can integrate over 8,000 pre-built apps and Application Programming Interface (API)s—including Salesforce, Slack, ChatGPT, and Workday—within a drag-and-drop interface designed for both technical and non-technical users. With enterprise-grade capabilities, Make supports General Data Protection Regulation (GDPR) and SOC2 Type 1 compliance, encryption, SSO, and advanced governance tools.

Make operates as a central hub for automation across departments: marketing, sales, operations, finance, IT, HR, and customer experience. It enables AI-powered workflows with over 200 pre-integrated AI tools and has seen a fourfold increase in AI app usage in the past year. The platform emphasizes collaborative design, scalable impact, and end-to-end visibility. Educational resources include the Make Academy, webinars, how-to guides, and a growing community of “Makers.” With top-tier ratings from platforms like G2 and Capterra, Make is positioned as a leader in the automation space, helping businesses streamline operations, reduce manual work, and drive innovation.

Subjective

I ditched Zapier for Make shortly after Zapier raised their prices 600% and their customer service went to shit, a common side effect of raising capital from venture sources. After seven years in their ecosystem, it took me about two weeks to gain the same fluency with make. What cost me $200 a month with Zapier cost me $20 a month with Make.

Contexts

• This is the Root Memo for

  #make.

• #registered-affiliate (See: Our Software Partnerships)