My Daily Email Series was the fulfillment of a personal challenge to email the @Ghost Influence newsletter list "every day until they unsubscribed or bought something." The byproduct of social anxiety that emailing the existing list would result in people unsubscribing, committing to a daily bombardment of their inboxes was equal parts social experiment and facing of my fears. Over the 105 days that the series ran, my profane pestering, gratuitous grammatical errors, and occasional insight reduced my subscribers 32%; a far cry from the intended 100%. The series and was eventually retired as a result of creative drain. The immersive reading experience—unintentionally developed by interlinking new writings to those previously published—resulted in some readers spending an hour or more reading through the content. This stickiness, quantified with data, was later guided the development of @MythOS. The energy of The Daily Email Series was later reborn as @The Journey To One.
References
- Unsubscribe Now, ghostinfluence.com
- Buy My Shit, ghostinfluence.com
- My 100th Day, ghostinfluence.com
- Profanity And Perspective, ghostinfluence.com
Contexts
- This is the @Root Memo for #daily-email-series.