Community-led companies invert the paradigm of a social platform and derive commercial value as the champion for those that use their products and services. Instead of building a following and speaking through their ego, community-led companies cultivate and steward their eco. The community-led movement, led by @Commsor, is aligned with the shift away from the ideal of "organization-as-machine," which has been dominant for hundreds of years into the late 20th century, to an ideal of "organization-as-@Living System." Understanding that everything of value ultimately arises from life, they place a higher value on living assets (people and Nature) than they do on nonliving assets—a practice called @Living Asset Stewardship (LAS) (LAS). A community can enable and improve a company's customer acquisition, streamline support and success, bolster retention, provide crucial product insights, and more. The path to these outcomes requires a shift from the @Masculine energy of "building" and "developing" to the @Divine Feminine energy of "cultivating" and "stewarding". More than anything, this requires organizations to learn how to listen. A healthy community will drive value for a company whereas a thriving community can become the core value of the company. Commsor offers these principles for community-led companies:

Community is central, not a bolt-on to sales, marketing, or any other department.
Community and the community builder are properly valued and empowered.
Community exists and is built for the sake of the community and its members.
Community builders will be intentional about creating safe, inclusive, and healthy spaces. [1] If you'd like to discuss and implement community-led strategies, contact @One Studio.

References

Community-Led, communityled.com

Creators

#commsor (See: @Commsor)