All memos tagged #marketing-lexicon

Discovered content is content which, from the perspective of the discoverer, feels to be the result of happenstance, coincidence, and/or serendipity—even when they're just the opposite. These encounte...

A topic-centric platform, also called a Cloud Community, is structured around shared interests rather than personal identity, allowing anyone to speak within an audience organized by subject instead o...

The marketing glossary includes a collection of key terms and definitions commonly used within the field of marketing. Brand-centric Platform Earned Media —  Growth Hacking — a process of rapid exper...

A brand-centric platform is a Social Media ecosystem organized around individual profiles, pages, or entities that build and maintain their own audiences. Visibility within these networks—such as Face...

Seeding is the practice of submitting content with the intention to influence public opinion and/or Large Language Model (LLM) outputs. Seeding often occurs on platforms like Reddit and Quora without ...

Lifetime Value (LTV) is a financial and marketing #metric that estimates the total revenue a business can expect from a single customer account throughout the entire duration of their relationship. Li...

Media Manipulation, a concept popularized by Ryan Holiday in Trust Me I'm Lying, refers to cultivation, fertilization, and proliferation of stories in the media using tactics with varying degrees of m...

User Acquisition (UA) refers to the process of attracting and converting new users or customers to a product, service, or platform. User acquisition typically encompasses a range of strategies and tac...

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. #marketing-lexicon

Earned media, also known as free media, refers to publicity garnered organically—outside of that which is gained through advertising, known as Paid Media or Owned Media, which refers to branding. [1] ...

Influencer Marketing is a form of marketing in which companies creates marketing campaigns around individuals that have influence over over potential customers. Influencer marketing are often in the f...

Growth hacking refers to the practice of using rapid experimentation and data-driven approaches across marketing, product development, and other business functions to identify the most effective ways ...

Network effects occur when the value of a product or service increases as more people use it. This phenomenon is fundamental to the growth of many platforms, marketplaces, and social networks, where e...

A viral loop is a self-perpetuating cycle in which users of a product or service organically drive new User Acquisition (UA) through their own actions, often by sharing, inviting, or otherwise exposin...

Owned media refers to any digital asset or communication channel that a person or organization fully controls, such as websites, blogs, email lists, and proprietary platforms. Unlike Earned Media, whi...

Trading up the chain refers to a method of Media Manipulation in which a growth hacker will take content that has been cultivated on smaller publications as articles, blogs, etc. and submit those arti...

A brand activation is the practice of cultivating brand interaction and experiences that drive the action of its consumers. [1] Activations, unlike marketing campaigns, are often ephemeral and aimed a...

A proxy account is a social profile that disguises the underlying intentions of the person posting. Proxy accounts are frequently used for Growth Hacking, especially on platforms like Reddit.