The mission describes what you’re going to accomplish and whom you’re going to serve for both now and into the future.
The purpose explains why you do what you do by looking towards the long-term effects you’ll have on the various stakeholders.
The values act as a moral and behavioral compass that helps to guide how you act when working towards your mission.
Vision is the picture. Mission is the road map to get there. Purpose is the feeling that everyone, from the CEO to the janitor, has when you accomplish what you set out to do
References
Want a purpose-driven business? Know the difference between mission and purpose - Fast Company
What is the difference between Mission, Vision, Purpose, and Values
Context
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