Base hits are simple, repeatable, self-findable projects that a content creator or brand can perform consistently while staying on brand.
It stands opposite of projects that try to be Home Runs - large, unique, and unscalable projects.
The terminology was coined during a visit with Pye Jirsa during the Von Wong RV Roadtrip as they reflected on how his work was less effective with current algorithms.
Daily Blog
When platforms like Youtube and Facebook were still in their infancy, “Going Viral” was the goal of many creators, agencies, and brands.
In those days, if you had a catchy story that got picked up by an influential channel, platform, or news network, the social proof and reach generated from the coverage would make others want to cover you. That popularity would compound until, eventually, it became a hit (or miss).
The business model for many brands and creatives was to create a marketing home run that would generate a long-tail of clients that would discover you through that viral hit.
Today, with algorithms as our new gatekeepers – virality lives mostly in silos. Not only are the peaks lower, they no longer generate the same long-tail of interest as they used to. The goal, therefore, is to aim for base hits. Simple, repeatable, self-fundable projects that perform consistently and stay on brand.
https://vonwongdaily.com/base-hits/
Tags: #WIP#index