Cost-Per-Impression (CPM) is an #advertising-model that charges advertisers based on the number of times an advertisement is displayed, regardless of whether users interact with it. Typically measured in thousands of impressions, CPM is widely used in display advertising, including banner ads on websites and social media platforms. This model enables advertisers to increase brand visibility by reaching a large audience, making it suitable for campaigns focused on awareness rather than direct response. CPM is often compared with performance-based models such as @Pay-Per-Click (PPC) when evaluating the effectiveness of different advertising strategies.

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