Shit that Glows is a #lifestyle-brand nd aggregate shopping platform focused on illuminated products such as fiber-optic hoodies. It originated following the purchase of a glowing hoodie, which led the founders to contact the manufacturer and conduct a limited production run. The business was not pursued further as a manufacturing operation and was later discontinued. The brand originated from the drunken purchase of a glowing hoodie (below) and wearing it created many @ineffable adventures. We sought to continue our @play by making it more widely available and contacted the manufacturer. A few test runs later, we discovered that we have no desire to run a manufacturing company. Shit that Glows will ultimately be redeveloped as a growing, web catalog. This little project left a glowing imprint—and not just the fiber-optic kind. Shit that Glows was the reason I developed a deep aversion, and frankly some PTSD, around manufacturing. The logistical chaos, the fragile supply chains, the endless back-and-forth—all of it taught me just how easy it is to fall into operational quicksand when you chase delight without structure. I’ve since made a vow: no more manufacturing ventures without serious forethought and support. It was playful at first, but it burned brighter than I expected—and not in the good way.

The Hoodie

Contexts

• #my-domain (shitthatglows.com, redirects here)
• #museum-of-domains (See: @Museum of Domains)