Eric Ries is an #entrepreneur, #writer, and #author of The Lean Startup; the book that started the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.

Eric's book on the Lean Methodology—which champions the Minimum Viable Product (MVP)—gave credence to the simplicity of prompts like Raj Singh's "It's all about what not to build." The framework ultimately enabled us to build the Mythos One alpha—enough to validate the concept and raise Seed—for a fraction of a percentage of what others required to attempt similar feats.

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