co-consumption by Brian Swichkow

With our childhood friends we felt a closeness that probably wasn’t communicated in words. We did things together and created things together. From an adult’s perspective our creativity was nothing but games: our play forts and cardboard box houses and pretend tea parties and imaginary sports teams and teddy bear families were not real. As children, though, these activities were very real to us indeed; we were absolutely in earnest and invested no less a degree of emotion in our make-believe than adults do in theirs.