belief-driven by Brian Swichkow

Belief-driven individuals and organizations put their energy where their ideals are, taking a position on controversial issues and leveraging their platforms to support stories they seek to make reality.

In 2018, Belief-Driven Buyers were the 64% of people worldwide who say a company’s stand on societal issues affects their patronage, a 13-point bump from 2017, per Edelman. 64% say that CEOs should take the lead on change rather than waiting for government to impose it.