Objective
Civic Science is a consumer analytics and advertising platform that specializes in gathering real-time data on declared consumer intent and attitudes. The company was founded in 2008 as part of a Carnegie Mellon University incubator project to revolutionize opinion research in the digital age. It uses a proprietary, scientifically-validated online survey methodology to collect over one million responses daily, contributing to a historical database of over six billion survey responses. This extensive dataset and methodology have been externally validated and cited in academic and industry publications. The platform’s offerings are segmented into Advertising & Measurement Solutions, Publisher & Platform Solutions, and Strategy & Insights Solutions, all aimed at leveraging this intelligence to anticipate and influence consumer behavior. The company’s philosophy suggests that consumer attitudes change before their behaviors do, providing an opportunity for clients to act on early signals.