What's happening in the market? And why now?

According to Get Backed, the opportunity slide of a Pitch Deck is your chance to describe your industry and how your business will work within it. You will describe trends within that environment, the size of your market, and the growth potential of your venture. [1]

The opportunity slide is the 40,000-foot picture of your product's space. You want investors to see the trends and market conditions that will give you an entrance into the market and a competitive position. If your audience agrees with you on how things actually are right now, they will be open to the particular problems and the solution you describe. [1]

Demonstrate

• Explosive market sectors. By explosive, we mean growing very, very fast. The faster your market is growing, the bigger the opportunity for your venture will be.

• Confusion and ambiguity in the market. A lack of clarity allows ventures to easily differentiate themselves from others.

• Thoroughness. This slide is proof that you have done some serious research and really understand the market better than your audience does.

Answer

• What trends is your company riding?

• How big is the market?

• How big can your company be?

• Where are the macro- and micro-trends that your company will be riding?

References

1. Get Backed, by Evan Baehr and Evan Loomis

Creators

• #citizensofone (See: Citizens of One)

Tags

• #get-backed (See: Get Backed)

• #index (See: #index)