Intrinsic motivation refers to behavior driven by internal rewards; motivation to engage in behavior which arises from within an individual because they find it naturally satisfying. This contrasts with @Extrinsic Motivation which involves behavior seeking external rewards or to avoid punishment. [1] Intrinsic motivation occurs when people act without obvious external rewards; enjoying the activity or seeing it as an opportunity to explore, learn, and actualize their potentials. The @Ghost Influence marketing agency cultivated intrinsic motivation as a catalyst for social sharing and development of the @Bandwagon Effect.
References
- Intrinsic Motivation: Why You Do Things, verywellmind.com
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