Who are your customers and how many of them are out there?

According to Get Backed, the customer slide of a pitch deck should demonstrate how well you know your customers and the market they represent. Describe where they live, what they like to do, and how much they'd be willing to spend. If you already have sales, you can use those as an example. Also describe the market, that is, how many potential customers are out there who will want to buy your product. [1]

Demonstrate

• The customer. Describe the person in a way that reminds listeners of someone they know.

• A clearly defined market. Give specific numbers for how many people fit your customer descriptions. Include how many people might possibly buy your product, what percentage of those people you expect to buy it, and which ones you will target first.

• Revenue. It's much easier to argue that there's a demand for your product if you have paying customers.

Answers

• How will you reach the customer?

• What is the acquisition cost per customer?

• Is your customer willing to pay for your product or service?

References

1. Get Backed, by Evan Baehr and Evan Loomis

Creators

• #citizensofone (See: Citizens of One)

Tags

• #get-backed (See: Get Backed)

• #index (See: #index)