Objective

Roderick Russell is a world-record-holding sword swallower, rock climbing guide, fear and anxiety coach, and a speaker that has spent almost two decades on stage.

Russell's work has been featured in the Discovery Channel, the Travel Channel, CNN, Ripley's Believe It Or Not, Forbes, and the Guinness Book of World Records, as well as countless radio, television, and newspaper interviews across the country.

Russell blends his personal experience of performing under pressure with his background in evidence-based coaching to provide the mental tools and training necessary to help clients succeed while at the edge of their comfort zones.

Over the course of his career he's discovered a very interesting truth:

It doesn't matter how big or small your comfort zone is; if your "high-pressure situation" is competing at the Olympics or simply getting out of bed in the morning to face the day--if it's your edge, the challenges are the same, the stakes just as high, and the mental skills necessary to succeed are exactly alike. [2]

Subjective

Roderick and I met through a craigslist listing seeking a roommate.

"The best things are never new... they're reused."

Contexts

• This is the Root Memo for #roderick-russell.