Engagement Fatigue, often used in reference to @Conversation Architecture, is the exhaustion experienced by followers, subscribers, customers, etc. when prompted to read an email, message, or other notification that they feel isn't relevant to them or their present needs. In the @Notification Age, organizations that respect the mental bandwidth of their audiences are the ones that are able to more effectively connect. @Community Engagement requires meaningful exchanges relevant to the brand that are aligned with the interests and needs of the community. [1]
References
Tags
- #community-lexicon (See: @Community Glossary)