Tzen (Suzanne) Lai is a product executive and the founder of Tzen Consulting, where she provides fractional leadership and strategic advisory services to early-stage and enterprise companies. Lai specializes in product strategy, roadmap development, and @Minimum Viable Product (MVP) execution, with a focus on accelerating time-to-market and de-risking product investments. Since establishing Tzen Consulting in 2023, she has served as a fractional Head of Product for ventures such as BuyerBoard, where she directed a mobile platform MVP from concept to launch in 11 months and reduced development time by 30–50%. As a co-founder of WorldKam, an on-demand photography marketplace, she defined core features and oversaw execution using FlutterFlow and Firebase. Additionally, she led product discovery for the PropTech platform RLTY, identifying critical dependencies that resulted in a strategic "no-go" decision to conserve resources. Prior to her consulting practice, Lai held senior product management roles at major technology firms. At ServiceNow, she directed the development of "Playbook," a @Low-Code workflow automation product, which exceeded adoption targets by 60% across five business units in its first year. During her tenure at @Ticketmaster, she managed the event discovery architecture and contributed to a patented triggered queue system, implementing algorithm improvements that drove a 5% lift in funnel conversion and a 3% lift in secondary ticketing sales. Earlier in her career at Sage, Lai managed the ACT! CRM product line, leading a release that increased the @Net Promoter Score (NPS) by 60% and overseeing global expansion into nine localized markets. Her background also includes product delivery for VoIP and web conferencing solutions at Inter-Tel.

Contexts

• This is the @Root Memo for all things #tzen-lai.
• #orange-sticky (See: @My Sticky Wall)