Objective

My Least Hated Advertiser project is a Made For Reddit experiment in Strategic Contribution, Hyper-Transparency, and Authentic Vulnerability to make a direct appeal to the Reddit community through Reddit Advertising; an attempt to become the least hated advertiser.

My first attempt at this Fourth Wall break was the Stoned and Single experiment promoting my dating profile with Reddit ads which was garnered 140K impressions (40% of which were organic).

As the brianswichkow.com exhibit/website reads:

Why I'm doing this?

I've been called a 'Reddit Marketing Expert' but grew tired of telling corporations that Reddit is a community; a co-creation of meaningful contributions.

Rather than lecture their leadership teams about the value of Spiritual Capital, I discovered more joy in practicing co-creativity with friends—new and old. This website is a catalog of my reddit advertisements* and the context behind what they each promote.

tl;dr — It's my ambition to become the least hated advertiser on reddit. Ask me anything.

*Ads with animations are shown below, if you'd like to experience the full list see #my_reddit_art.

Contexts

• #brian-swichkow (See: Brian Swichkow)