Objective

Advertising on Reddit: The Ultimate Guide for Media Agencies is an informational presentation created in April 2020 by KarmaLab, the internal creative agency at Reddit led by Will Cady.

The KarmaLab team works with Fortune 500 companies with monthly advertising budgets starting at $50,000 USD and does not offer solutions for organic marketing or community development.

If you are interested in Reddit Marketing, contact us at citizens@inc.one.

Key Takeaways:

Reddit users spend more of their journey actively researching, evaluating 2x the number of brands during up to 4x more research sessions. They are informed and confident in their decision, Reddit users make 9x faster purchase decisions and spend 15% more. Reddit users have 12% higher post-purchase NPS, and are 13% more likely to speak positively about the brand online and offline.

Contexts

• #reddit (See: Reddit)

• #reddit-advertising (See: Reddit Advertising)