Ambivalence is the simultaneous and contradictory attitudes or feelings (such as attraction and repulsion) toward an object, person, or action.
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This Jungian Life's episode on Ambivalence (below) manifested for me at an opportune time—courtesy of Allison Monaghan McGuire—as it resonated with the transition in communication I was facilitating for the Spiritual Bro website; away from the explicitly functional language.
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