Shopify is an #ecommerce platform for online stores and retail point-of-sale systems. [1] The company reports that it has more than 500,000 merchants using its platform, with the total gross merchandise volume exceeding $45 billion. [2][3][4][5] Dissatisfied with the existing e-commerce products, Shopify's founders created a @Zero To One evolution by scratching their own itch. [6] The Shopify App Store provides an open #marketplace for merchants to enhance their online stores with downloadable features, value-add services, and purpose-built plugins offered by a community of independent developers that they've coalesced around them. [7]

References

1. Hands-off Business a Reality, financialpost.com
2. About Shopify, www.shopify.ca
3. Shopify: 2016 Year In Review, shopify.com
4. How Shopify Became the Go-To Ecommerce Platform for Startups, entrepreneur.com
5. Canadian Software Company Shopify Files for U.S.-Canada IPO, wsj.com
6. Our Canadian CEO of the Year You’ve Probably Never Heard of, theglobeandmail.com
7. Shopify: Developers, developers.shopify.com

Contexts

• #unicorn