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Dataclysm: Who We Are (When We Think No One's Looking is a nonfiction #book written by @Christian Rudder, co-founder of the dating platform @OkCupid. Published in 2014, the book explores human behavior through the lens of data analytics, drawing on anonymized datasets from social media and dating websites. Rudder presents insights about race, gender, desire, and identity by analyzing patterns in how people present themselves and interact online. Rather than relying on surveys or self-reporting, Dataclysm emphasizes what people actually do—especially when they believe no one is watching. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

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